1. PROCESS COLOR - Also called four-color process, this printing method is excellent for full color and complex images and photographs. Appose to taking pre-mixed ink for every color, the image is separated into 4 standard colors: Magenta, Cyan, Yellow, and Black (CMYK). When the 4 plates are put in combination, the color image will be produced with excellent detail and accuracy.

This printing process is usually quite costly. However cannot be avoided when printing color photos. Even though exact color is quite possible to achieve, it sometimes is hard, and takes a significant amount of effort. The primary and only way to know the results is when the final print is completed - proof of what was printed on the same machine that your design is going to be out putted from.

The term of use is Match Print, also costs over a hundred dollars, However only if the color is required to be exact, this expense is quite necessary. Laser print, is not always accurate color, even from the printer. This is a result of the breakdown (CMYK), which depending on the machine can print differently which is sometimes a result of the calibration.

2. SPOT COLOR - When printing a project using spot color, it means when pre-mixed ink (called PMS, or Pantone color) is used for printing each plate of the image. The  colors can be acquired from samples, which will be carefully matched. The procedure is much more cost effective, based on the fact only a few colors are required. Printing of this sort is referred to most often as 2 or 3-color, this means only black with either 1 or 2 other colored inks will be used. This results in each color being printed using plates which are separate (on printing press) also resulting in less of an expense, because of the limited use of colors.

This process is limited based on it only using solid patches of color. Gradients and blends do not print very well, in addition full color photographs cannot be done.

Spot color printing should be used for most logo designs. It is usually easier and the expenses are much less when printing, on merchandise and paper pieces. The colors have much more consistency, thus being more distinguished and defined.

THE PANTONE INK SYSTEM - Most logo designers take advantage of the internet for client proofs. This is an excellent way of client communication, and is becoming the prerequisite of the industry. However, you must be aware of a few complications. Internet browsers only display at 216 colors. This particular system has literally thousands of colors. Make sure your printed pieces have the exact same color you see on your computer, as well make sure you see a Pantone Color Swatch book then see the colors you discussed with your designer. The colors are quite similar on your computer screen as in the swatch but not exactly. If you desire a color change take your time and examine the the swatches, then discuss with your printer and designer regarding the new changes.